The Creative Journey of Branding
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Organizational Leadership Specialization
What you'll learn
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.