Digital Advertising & Marketing 101: Take The Complete Guide
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Financial Planning & Analysis: Company’s Budget
Financial Planning & Analysis: Building a Company’s Budget from Scratch …
What you'll learn
Learn how to analyze the financial statements using different metrics
Dissect a company's health and profitability.
What you'll learn
Students will be able to formulate the basic views that are associated with Logical Positivism and conceptually manipulate the interrelation of observation and theory formation
Students will be able to understand and structure the main issues that philosophy of science engages with.
Students will be able to assess the consequences of the Logical Positivist's views concerning science, philosophy and their interrelation.
Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose …
What you'll learn
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.
Analytic Techniques for Business Specialization
In this Specialization, you’ll learn to frame business challenges as …
What you'll learn
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
Applying Data Analytics in Marketing
This course introduces students to the science of business analytics …
What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.